Is the digital age and social media revolution making you feel like you’re lost in space?
The social media revolution
Social media has taken the modern business world by storm and for some it is still an unknown medium capable of great success when developed and used correctly.
When we have an initial conversation with a client we look at what they are doing on the internet and we ask them why they’ve chosen to be on a specific social media platform: eg: Instagram. A common response is usually “I’m really not sure, or so an so said I should be there”.
It’s important to keep in mind so we need to keep in mind our digital and social media education options. Usually when a client comes to us they’ve attended a meeting or conference where a speaker has talked about all the new shinny tools out there or the latest trends like Instagram or what’s happening with Twitter. So of course we’d be right in thinking that’s where we need to be now and so we go off on out own and set it up independently. That’s right. Right? In most cases yes and this is how to get lost, make unnecessary mistakes and totally derail the process and yes there is a process.
Where to start?
The best place to start is to chat to a professional who will guide you and help you to plan a long term and detailed strategy just for you. Then a social media and digital marketing plan to help you achieve your goals quickly and more effectively than going it alone. When you have a basic understanding of the fundamentals of social media you can then choose to do what you like and are good at. The stuff you don’t like or find difficult can be passed over to another team member or you could hire a professional to do it for you.
When you are educated you can then decide what’s best for you.
Where should you be?
It’s important to find out where your customers are and how to best connect with them.
You should aim to be where your ideal customer is. Take the time to consider who is your ideal customer is. Who is a perfect match for you and your business? Who would you like to work with on a daily basis day in and day out.
Once you feel confident and informed about who your ideal customer is and you’ve selected the best and most relevant places they are likely to hang out you find it’s much easier to find them. For example: You’d like to target CEO’s of Accountancy Companies. It’s more likely that you’ll find them on platforms like LinkedIn.
The team at The Tec Exec and via our “Talking Techno” Digital and Social Media Education Programs for business professionals and trainers have developed a specific, focused training program to help presenters and business professionals learn, understand and use these essential new age technologies including the foundation knowledge required for Digital Marketing and Social Media. You will learn the most effective platforms for communications, social media profiling and digital marketing.
Our team will be there with you to help you learn and set up your social media profiles effectively with clear purpose and how to use it effectively to get the results you want in a fun and engaging learning environment.
Find out more about the program where in just under three 3, you can jump on the right track and simply the process. Click here find out more or call 1300 366 802.