If you missed it. You missed out on a very special event.
The team from Global Giant Facebook hit the fire affected coast this week in Batemans Bay as part of a series of one (1) day events to help support small businesses who’ve been affected by the recent fires. They came offering support and free training for all those affected and, also a gift of $200 Facebook marketing voucher for any business who attended the session and three free follow up phone sessions to ensure marketing success.
We loved it!
This week, along with around 89 other small business representatives from the far south coast, we attended The Facebook Business Boost training program at Batemans Bay where a dozen or so Facebook experts delivered five (5) Facebook training workshops to small business owners/reps to help raise their profiles after the recent devastating fire season affecting the South Coast over the Christmas holiday period.
As a digital literacy expert and mentor for over 30 years, it was clear that every small business in the region could have benefited from such a rare and exclusive opportunity of support from a digital marketing giant such as Facebook. The Tec Exec team went along to get the heads up and help out where possible.
As expected, the levels of social media marketing were of varied stages among those present, from start-ups to some who were using Facebook marketing regularly, sometimes with success and others struggling to get their head around the full Facebook marketing apps and terminology. The terminology such as “Pixel” caused some confusion around the room and clearly suggested a need for follow up and ongoing training opportunities for those present. We were excited to see the amazing range of technology that travelled with the Facebook team of presenters.
NOTE: A “Pixel” is a piece of code created in Facebook Business Manager and needs to be installed on your website to enable data collection. It also helps you track conversions from Facebook ads, optimise your ads, build targeted audiences for future ads, and easily remarket to people who have already visited your website, had a look around and taken some kind of action.
The sessions were broken up into short one-hour targeted workshops including:
- Managing your business on Facebook and Instagram
- Getting creative with your mobile
- Grow your business with Facebook
- Tourism Facebook and Instagram
- Building Communities with Facebook Groups and Fundraising
Again, it was clear that terminology and some of the Facebook and Instagram features were new to the audience and ongoing mentoring and training will be required over time to build local user confidence with the platform and all it has behind the scenes. In our opinion, a huge amount of features requiring explanation and education as these sites are constantly changing and evolving every day.
The crew from Facebook will be travelling over the fire-affected areas of Australia during the next six weeks and have vowed to revisit Batemans Bay and the far south coast again the in not too distant future. Next stop will be Jyndabyne on Monday, March 11 and Bega March 13 and Bainsdale on March 16. All Facebook Boost events can be found when you click here .
The team at Facebook has invited The Tec Exec to work with them on a follow-up event to help with the hard stuff. This will take place in around May. Stay tuned for updates and follow our Facebook Events page for alternative sessions available. Click here to go to The Tec Exec Events on Facebook
If you’re starting out, join our “Digital Accelerator Program” and get started by planning your social media strategy and build your online profiles. Get in touch today by calling 1300 366 802 or fill out the contact form below and one of our team will be in touch within 24 hours.
And of course, we had a little fun along the way….